Friday 23 March 2012

a place for pastels

i'm quite keen on the idea of pastels. they look beautiful on the glossy pages of Elle or Vogue and utterly dreamy on the catwalk - Louis Vuitton, Ralph Lauren, Prada.

wonderfully sweet or sickeningly saccharine, whatever you may think of these floaty, airy-fairy spring tones, pastel shades can and do evoke a real sense of femininity. they may not empower women in an 80s power suit, high heel, red lipstick kind of way but what they can do is lift our spirits and heighten our senses of prettiness and girlish desire.
in itself, wearing pastels challenges traditional notions of what it is to be a powerful woman. in this day and age, we can wear head to toe shades of lemon, peppermint and dolly mixture pink and still represent a strong sense of independence, freedom and self because its not just about the trend, its about the attitude we wear with it. 

pastels needn't be soft or wishy washy. i for one like to embrace the childhood dreams of princesses, unicorns and fairies evoked by baby blue, sugary pink or lemon. 

pastels can be empowering purely because they make us feel good and pretty. they're just pretty for pretty's sake.

and what on earth is wrong with that?

v