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NOT AFRAID TO PLAY UK is not about being serious, it’s not about fashion snobbery or sticking to style rules. NOT AFRAID TO PLAY UK is about theatrical fashion, playing with fashion and some weird stuff. 

"It made me think about why fashion is so fixated with rules. Fashion should be more fun."

Donatella Versace on her H&M/Versace collaboration

Of course, not all fashion designers are playful. Nor should they be.

And of course, not all of us play with our individual style. And nor should we.

There is something terribly wonderful and even sometimes delightful in the serious and sombre. Something rich and meaningful.


However,

sometimes, the very thing I crave, the very thing so many of you, I'm sure, crave, is to play.

After all,

if it’s not fun,    it’s    not    worth    it   .

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