Wednesday 2 November 2011

About

NOT AFRAID TO PLAY UK is not about being serious, it’s not about fashion snobbery or sticking to style rules. NOT AFRAID TO PLAY UK is about theatrical fashion, playing with fashion and some weird stuff. 

If it’s not fun, it’s not worth it.







"It made me think about why fashion is so fixated with rules. Fashion should be more fun."

Donatella Versace on the Versace/H&M collaboration

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